Installment #1: 5 common mistakes companies can make when selling their products to Costco!

Installment #1 - Item Value


Having the opportunity to sell your products to Costco is an exciting proposition and could be a huge game changer for your business.


With over 400 warehouses in the US alone which cater to an average 30,000 members per week it would not take long for the right item to make a HUGE impact on your bottom line.


However; before you go making down payments on foreign property, there are a few common misconceptions to be avoided which make a major difference between who goes "On Vacation" and who has a "Staycation".
Misconception #1:

• Believing Costco's #1 goal is making money off your item: If you are in sales, the phrase "you are going to make SO much money off this item" has escaped your mouth more than once. We have all been there at one time or another. You want so much to convey how viable of a product you are offering, you may get over zealous with the aforementioned phrase. Although there may be retail companies out there that are very interested in how much money they will make on any item, Costco is not necessarily one of them . Of course, everyone is in the game to make money, but even more important to Costco than money is "Member Value". Offering their members Significant Value is the mantra that marches through every buyers head! Memorize this! Not violating the member's trust with items that do not offer value is the foundation Costco is built on and it is what keeps their membership renewal rate Over 85%! When items have value, they sell! Members spread the word and they sell even more! Eventually the word will reach a non-Costco customer who will then buy a membership to take advantage of the value, and so on and so on. Are you getting this? Value drives sales! When speaking to Costco, speak about the Value your product will offer, either in $'s off or More in the box. Buyers always appreciate when you know their business model!

Happy Selling!




Sign up to follow this blog so you don't miss the next installment!
#2 - Believing Costco will change their business model for your item

For more information on me or my company visit my website!